Supremo wanted to connect with younger households who no longer responded to traditional food advertising. The task was to bring a wide range of everyday products under one idea that felt entertaining and relatable.

We combined two things the audience already loved: soap operas and cute content. By turning the brand into an ongoing story, we created a food obsessed hamster family people could follow over time.

An online series followed the everyday lives of the hamster family, using humor and familiar routines to naturally feature Supremo’s products. Released as short weekly episodes, the show built a loyal audience and turned