BORJOMI - LIQUID MYTH

BORJOMI - LIQUID MYTH

BORJOMI - LIQUID MYTH

A cinematic retelling of Borjomi’s origin myth, turning the brand’s heritage into a modern cultural legend.

A cinematic retelling of Borjomi’s origin myth, turning the brand’s heritage into a modern cultural legend.

A campaign that redefined energy as the spark that turns everyday moments into small adventures.

Year

2024

Client

BORJOMI

Category

FULL SCALE CAMPAIGN

Product Duration

2 MONTHS

Year

2024

Client

BORJOMI

Category

FULL SCALE CAMPAIGN

Product Duration

2 MONTHS
ABOUT
ABOUT

Borjomi was a cultural symbol deeply rooted in Georgian history. The task was to retell its origin story in a way that respected this heritage while turning it into a modern cultural myth.


Borjomi did not just come from nature, it was born into legend. We reimagined the ancient myth of the wounded deer discovering the healing spring and passing its power through generations, positioning Borjomi as a living legend rather than a product.


The film traveled across Georgia, from the Borjomi forest to Kazbegi and Kvareli Lake, blending landscape, traditional music, and dance into a single narrative. Performances by Sukhishvilebi, the song Tsintskaro, and the presence of Tina Dalakishvili and Vincent Perez grounded the myth in living Georgian culture.

Rainy Ride