Porsche was launching the Taycan Cross Turismo, its first fully electric sports car. The task was to present electric performance in a way that still felt emotional and true to the brand.

We looked for energy beyond technology. By charging the Taycan with Georgia’s landscapes, movement, and sense of place, innovation and nature came together in one frame.

The film followed the Taycan across Georgia’s changing terrain, using landscape to shape mood and rhythm. An original track by Georgian electronic musician Hamatsuki gave the film its pulse, while an interactive digital experience extended the campaign beyond the screen.