The task was to promote a new season of The Walking Dead in Georgia without using traditional trailers or advertising formats.

We imagined what zombies would look like if they became part of everyday life in the Georgian countryside, blending a global series with local culture and humor.

We created a mockumentary set in a rural village, where zombies were integrated into daily routines like winemaking and farm work. Packed with local references, the film felt familiar, unexpected, and highly shareable, turning the show into a cultural moment rather than a standard promo.