Zoommer, an electronics retailer known for “Zoommerish prices,” wanted to cut through New Year noise with a campaign that felt timely, playful, and relevant to internet culture.

At the end of 2018, Georgian TV and online culture were filled with heated arguments and absurd fights. We exaggerated those pointless debates and turned them into something ridiculous, showing there was nothing worth fighting over when Zoommer already had the best deals.

A talk show style debate over trivial New Year topics escalated into a full food fight using traditional holiday dishes. The familiar setting and sudden chaos transformed everyday arguments into humor, making the campaign instantly shareable and easy to remember.